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Profitable Customer Relationships
Steve Yastrow is a sought-after speaker, writer and consultant, known for his revolutionary marketing systems that yield major profit breakthroughs. Yastrow's address will reinvent the way you look at marketing while offering clear action steps to improve business performance. Yastrow promises to electrify the conference, shatter marketing myths, and give ideas you can act on.
Steve Yastrow is the author of Brand Harmony, an innovative approach to marketing, outlining how companies can align their entire organization to create a consistent message that customers will understand and believe. The concepts behind Brand Harmony were developed through Steve's work as President of Yastrow Marketing, a consulting firm which has served clients such as McDonald's Corporation, The Tom Peters Company, Kimpton Hotels, the Cayman Islands Department of Tourism, Agilent Technologies, Jenny Craig International, Great Clips for Hair, Cold Stone Creamery, Wyndham Hotels & Resorts, Viacord and many other organizations. |
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Design for One and All
As a practicing designer and a consultant to major manufacturers, Ellen Cheever is an internationally recognized business leader in the field of kitchen and bath residential design. Cheever will discuss how demographics are changing the way business is conducted as customer-initiated trends become the norm. Delineating the differences age groups want in design services, Cheever will provide insights regarding the expanding opportunities for the woodworking industry.
A NKBA Hall of Fame inductee, Ellen Cheever is an author and marketing specialist whose practical, yet innovative design solutions and professional writing/teaching has helped shaped the North American kitchen industry over the past 33 years. As a regular columnist for Kitchen & Bath Design News and an author of over fifteen books and technical manuals covering the details of kitchen and bathroom planning standards, Ellen continues to write and speak about emerging design trends, ergonomic planning standards and winning business strategies, both domestically and internationally within the kitchen design industry. |
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